THE HEIST
Cervecería La Bru
For the launch of La Bru in Southern California, we used AI to help a small brand execute a big idea. With limited budget but ambitious storytelling, we built a narrative-driven social campaign around a “missing truck,” using a mix of high-end cinematic visuals, UGC-style content, and even security-camera perspectives to blur the line between fiction and reality. The story unfolded online, built real anticipation, and culminated in a sold-out launch event.
Below are all the video posts generated in AI presented in chronological order. There were many additional static posts which are not included here.
Phase 1 – The Journey Begins
We introduced the story through short, AI-generated clips of the truck leaving Morelia and heading toward Los Angeles — leaning into quick, social-native moments, moody night visuals, and AI-generated music that reinforced the feeling of a long journey north.
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Post 7
Phase 2 – The Heist
The story escalates as the truck is suddenly “stolen,” shifting the tone from anticipation to mystery through a mix of security-camera angles, frantic social reactions, and rapid, AI-generated updates that made the disappearance feel immediate and real.
Post 8
Post 9
Post 10
Post 11
Post 12
Post 13
Phase 3 – The Chase
UGC-style videos begin surfacing of the truck being spotted across Los Angeles — each sighting more outrageous than the last — and while audiences start realizing AI is part of the execution, they’ve already bought into the story and are now actively following the ride.
Post 14
Post 16
Post 17
Post 15
Post 18
Post 19
Post 20
Phase 4 – The Arrival
The campaign culminates in a short film–style music video that brings the entire story together, revealing the truck’s arrival at the supermarket and the moment the beer officially becomes available for sale.